A quick search for “Vietnam is calling” on TikTok reveals a myriad of clips capturing the excitement of visitors setting off for Vietnam, with short videos showing tourists holding their passports, wheeling their suitcases through airports or exploring Vietnam’s scenic landscapes, diverse cuisine and unique culture - all set to upbeat, catchy soundtracks.

The northern province of Quang Ninh is aiming to boost its night-time economy to attract visitors.

Visa waiver is an effective tool to promote tourism among economies, said Yasuto Kawarabayashi, Deputy Director General of the Japan National Tourism Organisation (JNTO), on June 19.

Thailand plans to attract visitors from Europe and the Middle East during the low season between May and October, said Tanesuan Petsuwan, an official from Tourism Authority of Thailand.