Indonesia is encouraging Gen Y and Gen Z to join the agricultural sector by promising modern technology and offering a salary of 10 million IDR (640 USD), five times higher the current average farmer's wage.

Deputy Prime Minister Le Van Thanh has signed a strategy for sustainable development of agriculture and rural areas for 2021 - 2030, with a vision to 2050.

The south’s key economic provinces have recently shifted focus from agricultural to non-agricultural sectors, resulting in a serious shortage of agricultural workers during harvest season.