92.9% of tourism businesses expect growth in revenue in 2024
Vietnam's tourism industry stands at the threshold of a remarkable milestone, with experts asserting that an impressive figure of 14-15 million foreign visitors could be achieved this year, provided unexpected issues are kept at bay.
Hanoi (VNA) – Vietnam's tourism industry stands at the threshold of aremarkable milestone, with experts asserting that an impressive figure of 14-15million foreign visitors could be achieved this year, provided unexpected issues arekept at bay.
Arecent survey conducted by Vietnam Report JSC has unveiled an optimisticoutlook, with 66.7% of businesses in the tourism and hotel industryexpressing confidence in more favourable prospects this year. Among them, 92.9% anticipate robust growth in revenue, while 85.7% foresee anuptick in both profit and visitor numbers.
💎 Vu Dang Vinh, CEO of Vietnam Report, said theirconfidence is entirely justified, citing theimpact of the new visa policy effective since August 15, 2023. This policyallows electronic visas for tourists from all countries and extends visaexemptions for certain visitors to 45 days, up from the previous 15 days. As a result, thenumber of foreign arrivals exceeded 1 million in the last four months of theprevious year, far surpassing the initial plan.
Looking ahead, upto 92.9% of respondents view this policy as a "lever" crucial forsustaining the growth trajectory of Vietnam's tourism industry. The hosting ofinternational tournaments, such as the VTV Cup International Women's VolleyballCup and the Asian Women's Club Volleyball Championship, has played a crucialrole in bringing the images of Vietnam and its people closer to the globalaudiences. Complemented by accolades at the World Travel Awards ceremony, 85.7%of surveyed businesses emphasised the strategic importance of promotingVietnamese tourism through international events on culture, sports, festivalsand tourism exhibitions as a key recommendation for 2024. Despite Vietnam'scommendable rise to the fourth position in Southeast Asia for tourist arrivals,World Data statistics revealed a challenge. While other countriesmaintain a certain threshold of average revenue per visitor, Vietnam has experienceda decline, slipping from the fifth to the sixth place. This is attributed to its emphasison developing local specialty stores rather than duty-free shopping centres, a trendthat the industry needs to reassess. Vinh proposed a forward-looking solution,advocating for the establishment of factory outlets in duty-free zones. Thisstrategic move not only attracts a substantial customer base from Asiancountries but also mitigates the "currency bleeding" phenomenon,wherein Vietnamese tourists curtail overseas shopping expenditures, he said./.
Vietnam had 25 destinations and establishments named in different categories of the ASEAN Tourism Awards at a ceremony held as part of the ASEAN Tourism Forum (ATF) 2024 in Laos on January 26.
The U Minh Thuong National Park in the southern province of Kien Giang will accelerate infrastructure development and create new tourism products to attract more travelers, according to Hoang Van Tuan, the park’s director.
Vietnam welcomed over 1.5 million foreign tourist arrivals in January, up 10.3% month-on-month, and 73.6% year-on-year, the General Statistics Office announced on January 29.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
Illustrative image (Photo: VNA) 
